Digital Marketing Executive

Marketing   |   Nottingham

POSTED: 30/01/2020

ABOUT THE ROLE

In this new role you will be a key part of a busy and energetic team that are driving the Red Box market positioning and delivering marketing activities that raise awareness and stimulate demand around our both own platform capabilities and the business outcomes we enable through our partner ecosystem.

You will be responsible for a range of activities, including close involvement with the product launch process and go to market plans, working with our channel to drive joint marketing activities, as well as supporting PR outreach and internal marketing.

PRIMARY RESPONSIBILITIES

You will be responsible for delivering new sales both via our Reseller network and directly with end users, as well as working with the Reseller network and their customers to evaluate business opportunities.

  • Working closely with the Product Marketing Manager to plan and coordinate product launch activity, targeting both internal and external audiences
  • Manage the production of marketing materials to support GTM activity
  • Devise and execute a channel marketing communications plan to drive increased engagement with Red Box resellers globally, including the management of reseller contact databases
  • Work with our reseller channel to design and execute joint marketing campaign activity to help drive lead gen.  and report on ROI and administer the Red Box Marketing Development Fund (MDF) Programme
  • Copywriting and content creation, providing input on thought leadership and perspective for adoption where appropriate
  • Event and sponsorship management
  • Coordinate global PR activity by being the day to day contact for the PR agency and tracking agreed deliverables
  • Work with HR and internal teams to drive the Red Box employee value proposition values through internal communication, recruitment efforts and other activity
  • Support recruitment efforts by building our employer brand locally through regional PR coverage                                         
  • Ensure the marketing content on both the internal and external GTM SharePoints is kept up to date

QUALIFICATION 

  • Educated to degree level in Marketing, Business or other relevant discipline
  • Other relevant marketing qualifications (desirable)

SKILLS & EXPERIENCE 

  • Previous experience (2-4 years) in a B2B marketing role
  • Channel marketing experience, preferably in the telecoms/IT sector
  • Experience of and proven success in designing and delivering multi-channel marketing campaigns to deliver against KPIs
  • Knowledge of marketing automation tools
  • Events coordination experience
  • A solid understanding of the production process around marketing materials
  • Excellent communicator with good copywriting, proof reading and project management skills
  • An ability to create content with an element of design so a working knowledge of MS Office tools
  • A willingness to learn and to proactively seek information and input  
  • Outgoing, positive and driven with the ability to build collaborative relationships with multiple stakeholders across the business and externally, often on a remote basis
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